The Bar

The 100 Grand Bar was created in 1964 and is made by Nestle in the USA. Ingredients include a yummy mix of chocolate, caramel and crisped rice.100 Grand Bar Wrapper


Quiz Shows

The 100 Grand Bar got its name from the quiz shows that had been popular in the years leading up to its debut. At the time that the bar emerged the last quiz show with a 5 figure prize had been off the air for 2 years (“You Bet Your Life” on ABC), after the quiz show scandals of 1958.

However, during the late 1950s, many of the most popular shows on TV were quiz shows like “The $64,000 Question”,”Twenty-One”, and “The Big Surprise”. The premise of “The Big Surprise” was that a contestant chose a subject area and then answered 10 questions on that topic with values ranging from $100 to $100,000.

This is what sparked Nestle’s idea for the 100 Grand Bar. It was formerly known as the $100,000 Bar. The reason for the name change is not known for sure, but its suspected that it had to do with the advent of computers and issues with the former name stating with a dollar sign.

ABC tried to revive quiz shows in 1963 with the show”100 Grand”, hosted by Jack Clark. But the program only ran for three episodes. It would be more than a decade before 6 figure prizes returned to TV quiz shows.



Kris from Indiana remembers when the bar was still called $100,000 Bar and reminisced about sharing one with his father as a child, saying “I had been helping my dad on the farm. When we returned home, my dad said he has something to share with me. We sat down on the front porch, he took out a $100,000 Bar. He told me it was the most “expensive” bar there was! He also said that this was how much I could look forward to making when I was older.”